(W)ego

Per the DDW website, "(W)ego proposes a new urban model whose primal matter is the users’ most elaborate fantasies. It aspires to reconstruct, in a dense urban environment, a participative dream, a living mosaic that contains an unlimited amount of desired accommodation solutions."

The installation comes out of research carried out at The Why Factory, the research think-tank led by MVRDV's Winy Maas, who describes the accessible construction as follows:

Nine rooms are made from an idealistic but egoistic perspective including a panorama room, a stair room, a sky room and more. Users must negotiate with each other to create their ideal room in a limited space. How to defend your ideals? They start to circle around each other. And somehow, they become maybe even richer. With intrusions and negotiations, one has the feeling that there is something interesting happening next door as well. Why not visit? Ego becomes Wego. The installation, a walkable 9-meter high folly with 9 hotel rooms, shows a frozen moment of the interactive process.

Visitors can "negotiate with each other" at Marktplein square until 29 October 2017.