3deluxe

Björn Asmussen has been a member of the interdisciplinary design office 3deluxe since 2007. He studied architecture at the TU Darmstadt and is a registered member of the Rhineland-Palatinate Chamber of Architects.
As a senior architect, he is largely responsible for 3deluxe's internationally successful projects such as the high-tech logistics center Harting European Distribution Center, the administration building FC-Campus in Karslruhe, the company headquarters Kaffee Partner and the Butterfly Pavilion in Dubai as well as the expedition ship Celebrity Flora and many more.

Dieter Brell is a founding member of the interdisciplinary design office 3deluxe, which is among the most cutting-edge representatives of the German design avantgarde. For more than 15 years the Wiesbaden agency, which has offshoots in Miami, Dubai and Bangkok, has been breaking new ground in architecture, interior design and corporate design. Its seemingly organic design language, complex multimedia installations, and iconic buildings have proven to be stylistically very influential even at the international level. As creative director, Dieter Brell is responsible for numerous renowned and award-winning projects worldwide such as the D’fly store in New York, the architecture of the Leonardo Glass Cube, the Cocoon Club for techno icon Sven Väth, the Butterfly Pavilion in Dubai, restaurant designs for Michelin-starred chef Mario Lohninger, the V-Plaza car-free urban development project in Lithuania and the zero-energy building FC Campus, to name but a few.

Currently Dieter Brells main focus is on the future transformation of our cities into more livable, resilient, sustainable and inclusive spaces and what role architecture can play in this development.
He is member of the German Design Council and engaged in several innovation networks like Morgenstadt/City of the future.

“My team and I work to make the world more beautiful and more human friendly. We aim to inspire and heighten people’s awareness, and we believe in the positive impact of forward looking and innovative design.” (Dieter Brell)

Dieter Brell is a founding member of the interdisciplinary design office 3deluxe, which is one of the most progressive representatives of the German design avant-garde. For over 15 years, the Wiesbaden-based office with branches in Miami, Dubai and Bangkok has been setting groundbreaking impulses in architecture, interior design and corporate design. As creative director, Dieter Bell is responsible for numerous internationally award-winning projects, such as the D'fly Store in New York, the architecture of the Leonardo Glass Cube, the Cocoon Club for techno icon Sven Väth, the Butterfly Pavilion in Dubai, the smart zero-energy building FC-Campus, the people-friendly urban development project V-Plaza in Lithuania and many more.

Peter Seipp has been Managing Director of the architecture and interior design division of the Wiesbaden-based design collective 3deluxe for almost 20 years.
The graduate industrial engineer used to manage various property and project development companies in the 80s and 90s and, as a visionary with an affinity for art, fulfilled his dream of owning a design hotel. In 2000 he joined the management of 3deluxe as commercial head.
Among 3deluxe's highly acclaimed and award-winning design projects are, for example, the multimedia experience world "Scape" at Expo 2000, the "Cocoon Club" by star DJ Sven Väth or the iconic Butterfly Pavilion on Noor Island as well as the urban development project V-Plaza in Lithuania.