Automation from its best side
Back to Projects list- Location
- Hannover, Germany
- Year
- 2019
The medium-sized company TURCK from Mülheim an der Ruhr, which specialises in industrial automation, is starting the 2019 trade fair season with a completely new concept. The new appearance will be presented to the public for the first time at the HMI in Hanover.
TURCK's new appearance is bright and radiant and thus unfolds its splendour in a wide corridor. Between dark and rather sober-looking stands, the new presentation immediately catches the visitor's eye. Whereas cool colours normally dominate the halls of the Hanover Messe, TURCK is shown in striking yellow and brilliant white.
Large LED walls attract the attention of visitors and focus on TURCK. The hospitality area is presented in a darker grey in accordance with the colours of the CI, giving the room a calm effect. In the upper area there are separate offices for more intensive discussions. A large window front offers an unobstructed view on the TURCK brand world from here.
The new modular concept sets the course for TURCK's next luminous appearances.