Video © D'art Design Gruppe GmbH
Photo © Simon Wegener Fotografie | D'art Design Gruppe

AQUATECTURE

Every year, the international design community gathers in Milan for the furniture fair and Design Week. GROHE presents its premium sub-brand GROHE SPA in an immersive installation at the Palazzo Reale in the city center. The concept was developed in collaboration with the Design and Brand Identity team of LIXIL Global Design. The idea of "Aquatecture" merges water and architecture, transforming the Cortile d’Onore, the former courtyard garden of the Palazzo, into an oasis-like inner courtyard.

Four pavilions reflect the layout of the former medieval garden with its four-part cross intersection. They are a modern interpretation of a garden with architectural elements. The open, orthogonal architecture is inspired by classical modernism and the masters of seamless transitions between indoor and outdoor spaces, such as Mies van der Rohe, Richard Neutra, Philip Johnson, and Frank Lloyd Wright.

© Simon Wegener Fotografie | D'art Design Gruppe
© Simon Wegener Fotografie | D'art Design Gruppe
© Simon Wegener Fotografie | D'art Design Gruppe
© Simon Wegener Fotografie | D'art Design Gruppe
© Simon Wegener Fotografie | D'art Design Gruppe
© Simon Wegener Fotografie | D'art Design Gruppe
© Simon Wegener Fotografie | D'art Design Gruppe
© Simon Wegener Fotografie | D'art Design Gruppe
© Simon Wegener Fotografie | D'art Design Gruppe
© Simon Wegener Fotografie | D'art Design Gruppe
© Simon Wegener Fotografie | D'art Design Gruppe
© Simon Wegener Fotografie | D'art Design Gruppe
© Simon Wegener Fotografie | D'art Design Gruppe
© Simon Wegener Fotografie | D'art Design Gruppe
© Simon Wegener Fotografie | D'art Design Gruppe
© Simon Wegener Fotografie | D'art Design Gruppe
© Simon Wegener Fotografie | D'art Design Gruppe
© Simon Wegener Fotografie | D'art Design Gruppe

GROHE SPA | Milan Design Week

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Location
Milan, Italy
Year
2024
CONCEPTUAL IDEA
DESIGN & BRAND IDENTITY TEAM, LIXIL GLOBAL DESIGN

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