Ippolito Fleitz Group – Identity Architects

Maredo is Germany’s steakhouse market-leader. To remain competitive and cash in on the prevailing steak and burger hype, Maredo opted for a radical interior makeover and profile enhancement.
The restaurant chain is all about top quality. An important part of this promise is offering exceptionally high-quality meat, which Maredo sources straight from South America. We have put together a new interior concept that focuses on this key product and its origins. Its origins are condensed into the figure of the gaucho: the archetypal South American herdsmen. The traditional gaucho poncho with its woven geometric pattern inspires the spatial elements. It can be found in the floor tiles, in the wallpaper on the walls, in the structure of the counter fronts and in the open, coffered wood ceiling. The materials world is characterised by living, natural surfaces. Tree trunks and ropes, deployed as filter elements to zone the large space, and the traditional cast-iron barbecue grill are all references to the daily life and environment of the herdsman. Large-format photographs on the walls and bull horn and sombrero-shaped lights continue the spatial concept into the smallest detail.