Future Mobility

mobile, Germany

Photo © Emanuel Raab

Architects: 3deluxe

Location: mobile, Germany
Year: 2005

Mobile Exhibition Pavilion – Given that raw material resources are dwindling while environmental pollution is increasing Mercedes-Benz is engaging in research into eco-friendly propulsion concepts.

The multimedia “Future Mobility” exhibition enables customers of the automobile manufacturer to experience this highly complex topic both in technical and social terms emotionally and intellectually. The mobile pavilion was planned for a two-year tour of the major European Mercedes-Benz centers.

Conceived as a room within a room, the exhibition pavilion’s outward appearance initially allows for an intuitive, emotional lead in to the topic before extensive information is gradually introduced inside. The architecture’s design and materials as well as the atmospheric effects of the media presentation highlight the exhibition content and simultaneously correspond to the Mercedes-Benz brand image. The structure’s cylindrical shape translates the schematic image of environmentally neutral cycles into a three-dimensional structure. As a consequence, the visitors quite literally move round inside the pavilion – symbolizing the cyclically renewable energies of the future.

The architecture, interior, screen and print design, not to mention the animations, film and text content were all developed as a holistic design solution in interdisciplinary teamwork.