Panasonic Campus Munich

The Freising Cathedral Hill is one of the most important sacral and cultural-historical centers of the Catholic Church in Bavaria and is equally popular with believers, tourists and art lovers. Since November 2021, the Domberg has one more attraction: the Domberg model in the Domberg-Info, which was conceived and realized by the design office panoorama. It provides visitors with a vivid and interactive insight into the architecture, history and significance of the area. The Domberg model provides the viewer with a detailed overview of the site and is an ideal starting point for guided tours or individual tours. The special feature here is the innovative combination of physically built and media animated model. The buildings of the Domberg are presented as an abstracted architectural model with a perforated facade. The digital content is fed to the horizontal screen via real-time rendering and illuminates the translucent buildings of the model. When the visitor selects a point of interest via the touchscreen, the building is illuminated and the information layer becomes visible. Via a clearly structured and intuitively comprehensible menu, visitors learn interesting facts about the 22 buildings on the Domberg: concise key facts and additional text and image material provide a brief or in-depth insight. The “Quick Information” level displays visitor-relevant information on opening hours, construction sites, timetables (can be called up live via QR code), gastronomy, etc. The content-driven approach of panoorama convinced the client all along the line: Based on the editorial content, an innovative, intuitively operable and haptically (tangible) architectural model was created that beautifully combines the advantages of analog and digital design. An extension is already being planned: three thematic walks across the Domberg, which will be represented as illuminated paths in the model.