SGIM Basel

Basel, Switzerland

Flexible booth design for Vifor Pharma in the look of an old-school chemist’s shop in collaboration with Jörg Boner

Photo © Basile Bornand

Sales counters and advertising pillars

Photo © Basile Bornand

Sales counters and advertising pillars

Photo © Basile Bornand

Detail drawer and sales counter

Photo © Basile Bornand

Interior Designers: Architekturbüro Herbert Bruhin

Year: 2012
Client: Vifor Pharma
Design Collaboration: Jörg Boner productdesign

Vifor Pharma is a globally active company in the field of research, development, manufacture and marketing of products for the treatment of iron deficiency. It always uses the same booth at the various medical conferences where it exhibits. The booth concept is flexible and can be adapted to the specific circumstances of each conference. The look is that of an old-school chemist’s shop. The medicine boxes are displayed on the open shelves above the drawers. Advertising pillars provide information about the topic of the respective conference. Customers receive individual assistance at the sales counters.