SCHMIDHUBER

Kaldewei are using the largest trade fair stand in the company’s history to underline their position as the world’s leading provider of premium enameled steel bathroom fittings.

The design of the stand is inspired by a network of intersecting beams of light, to mirror the brand’s dazzling design quality. These beams divide the space into prisms – the lines are not parallel, but converge on three distant vanishing points. It’s a three-dimensional matrix that creates a central court with walls that lean in towards the center – a dynamic interplay of perspective and proportion creating a dramatic stage for the center point of the installation. The iconic design of the display rooms draws the viewer’s attention to the material, color and harmonic design of the products. Music, scent and a different lighting concept in each room create an experience for all the five senses, making the fascination of the Kaldewei brand tangible.

Client
Franz Kaldewei GmbH & Co. KG, Ahlen

Interior Designer
Schmidhuber + Partner GbR

General Contractor
SCHMIDHUBER, München

Concept and Architecture
SCHMIDHUBER, München

Graphics
Kolle Rebbe, Hamburg