ZMIK

For Art|40|Basel ZMIK was called to implant an appealing ArtShop in a cloakroom which is separated from the main visitors circulation by a long and wide staircase. The design aims to attract customers from the groundfloor and to transform an unalluring cloakroom into a temporary designboutique.

Hundreds of black arrows draw the attention and point the way upstairs to the ArtShop. The self-adhesive arrows cover walls, floor and ceiling. Towards the center of the shop they condense and climax around the close-packed display. The lamps Batman&Robin hover in a dense arrangement above the three display volumes and highlight the colorful products.