NIO House | Abu Dhabi

Located on Al Maryah Island, the vibrant epicenter of Abu Dhabi’s modern development, NIO House | Abu Dhabi finds its home in The Galleria—a renowned destination blending contemporary Arabian aesthetics with world-class luxury. As the first NIO House in the MENA region, the design concept, "Desert Modernity", draws inspiration from Abu Dhabi’s unique spirit of balancing history and innovation, nature and technology. The result is a space that captures the elegance of the desert landscape while embodying NIO’s vision for the future: pure, human, progressive, and sophisticated.

As NIO's inaugural presence in the Abu Dhabi market, the design serves as a comprehensive introduction to the brand's philosophy, technology, and lifestyle. The concept focuses on creating an immersive journey, strategically designed to familiarize visitors with NIO’s identity through a sequence of thoughtfully crafted touchpoints. At the core is the gallery, where the car displays take center stage as icons of innovation. Surrounding this central hub, functions such as chambers, technology exhibitions, and NIO Life displays radiate outward, offering layers of discovery that emphasize the brand’s ethos as more than a car company—it’s a lifestyle.

The open club concept flows seamlessly from the gallery, anchored by a multifunctional hub with a bar and diverse seating arrangements. Designed for adaptability, this area caters to both casual gatherings and dynamic events, introducing NIO to the community in flexible, engaging ways. To further reinforce the brand's image, the finishes echo NIO's signature aesthetic: terrazzo flooring and walls create a sense of unity, mirrored stainless steel ceilings expand the perceived space, and blue acoustic paneling in consultation areas draws inspiration from the nearby Gulf, adding a fresh, localized touch.

Every design choice underscores the goal of establishing NIO as a lifestyle brand in a new market. The layout is intuitive, inviting exploration while ensuring all elements—from car displays to the café—serve as a cohesive narrative about NIO’s innovative vision. By blending functionality, elegance, and cultural relevance, NIO House Abu Dhabi introduces the brand with confidence and sophistication, resonating with the unique character of the region.

Project Information
Project Name: NIO House | Abu Dhabi
Site: Abu Dhabi, UAE
Service Scope: Interior Design
Interior Area: 970 sqm
Opening Date: Nov.28, 2024
Client: NIO蔚来
Design Company: Kokaistudios
Chief Designers: Filippo Gabbiani, Andrea Destefanis
Interior Design Director: Ian Yu
Interior Design Team (alphabetical order by last name):
Shiyu Chen, Yue Fang, Wenjuan Sun, Yan Song, Wenwen Wang, Xiran Zhang
Photography: ©NIO蔚来
Media Contact: Jacqueline Chiang
Email: Jacqueline@kokaistudios.com