Atelier New York Flushing Concept Store

New York, USA

Photo © Connie Zhou

Retail + Stores

Architects: Studio 10

Location: 皇后区法拉盛联合大街38-18号, New York, USA
Year: 2019
Team: Shi Zhou, Shuzhen Yao, Ming Tang(Project Assistant), Jiaxiao Bao(Project Assistant), Shi Zhou(Director)

The Interior Design of Atelier New York’s Flushing Store aims at representing the brand’s austere, niche and edgy spirit in the physical space, while focusing on maximizing its spatial flexibility and adaptability.

In order to balance the configuration of the front-of-house display as well as the storage areas, inspired by the storage rack system in the library, a similar custom-made track system has been adopted in the storage area behind the cashier counter to minimize aisle space in-between storage cabinets. The stainless-steel-cladded storage rack system has also become a special feature of the store – surprisingly, when the store staff maneuvers the mechanical handle to move the racks as daily routine, it somewhat creates a sense of ceremony and drama as well as adding a hint of liveliness and fun to the space.

An evenly spaced track system has also been installed extensively in the store ceiling for hanging the hanger rods, whose density, spacing and layout can be adjusted freely; the rods can also be taken down and stored away to release the central store space for hosting various events.

The fitting rooms inherited Atelier New York’s store tradition and is lined with black fur both at the inside and outside. Made-to-order terrazzo panels used for the store flooring has crushed red glass aggregates added to a light-grey-tone base, corresponding to the brand’s red VI color.