Aimer

Beijing, China

Photo © Xia Zhi

Photo © Yang Chaoying

Photo © Xia Zhi

Visualisation © Crossboundaries

Dessin © Crossboundaries

Architectes: Crossboundaries

Lieu: Beijing, China
Année: 2014
Client: Beijing Aimer Lingerie Co. Ltd., 爱慕集团
Équipe: Giacomo Butte, Cristina Portolés, Tracey Loontjens, Filip Gałuszka, Sam Shang, Binke Lenhardt, Dong Hao
Collaborating Architects: BIAD International Studio
Engineers: BIAD TSH International Studio

Representing the image of the company using a single large volume, cultivating the brand message of a leading enterprise from the architecture to the interior and into the landscape. Aimer's fashion base is more than a factory but a place for people to work.

REPRESENTING THE STRENGTH OF A LEADING ENTERPRISE

Established in 1992, Aimer Lingerie is a leading Chinese company producing high-end lingerie, underwear and body wear. The complex houses their production line, distribution center, storage facility, quality control, research and development department, as well as offices.

One continuous story is told across the whole complex, from the first impression of the overall mass of the building on approach, to the landscape that surrounds it and tears through the center of the mass as a cavernous void that brings light and landscape into the depths of the industrial building.

Completing the vision of the brand, the landscape isn't just restricted to the outside, it continues as a journey inside. Translated from the bigger architectural language, a landscape of paths and patterns forges communication between departments and a transparency to visitors.